Lake Creek/Cattleman’s Club Real Estate ~ Gateway Land & Development

Selling your home can be a very emotional and stressful experience. At Gateway, we want to make this process as quick and pain free as we can. Giving your property maximum exposure through marketing and networking helps to garner a swift sale. The following is a summary of the avenues we use to promote your property:

Property Brochure

A high-quality brochure can be one of the most effective methods of presenting the unique qualities of your property to selected real estate professionals and qualified buyers. These brochures are created in-house, and therefore available at all times for distribution at the property and at our office. They are often also distributed to leading real estate professionals and to the targeted buyer databases.

Buyer’s Guide

Gateway Land & Development’s Real Estate Buyer’s Guide is published bi-annually for the winter and summer selling seasons. This four color glossy magazine highlights properties for sale in and around the Vail Valley and is distributed throughout the Valley, in the Front Range, and to targeted clients.

Website Exposure

More and more, potential real estate clients are beginning their search for a home online. Gateway Land & Development has put large efforts into information technology and pioneering a presence on the internet. Your property can be seen 7 days a week, 24 hours a day, on our three world-class websites,

www.gatewayland.com, www.vailpropertysearch.com and blog.vailpropertysearch.com

Aside from offering visitors a myriad of information about your property (floor plans, virtual tours, printable information sheets, area maps and descriptions, and more); we also offer a knowledge base of community amenities in the Vail Valley. The Gateway’s additional domains: www.1vailrealestate.com, and www.vailinstyle.com also provide a portal to the premier addresses.

Website Promotion

Often times it is a difficult task to propagate your presence on the web. Gateway Land & Development employs several tactics to ensure our status among search engines for specific target keywords such as, ‘Vail Real Estate’, and ‘Vail Valley Real Estate’. We are continually working with our web development team to help ensure placement in a wide variety of venues. Our most recent success has been with our real estate web log. This ‘BLOG’ is a content rich website allowing brokers to voice their opinions about the Vail market. This benefits Gateway and thus our clients because content rich sites rank well with search engines, increasing the likelihood of our sites getting hits and inquiries. The Blog address is http://blog.vailpropertysearch.com.

Web Advertising

In addition to featuring Gateway listings on our own websites, we’ve partnered with numerous organizations to feature our listings on many other sites and within other real estate search engines. Your home will also be showcased on realtor.com, mountainliving.com, bobvila.com, Google, Home Gain, Home Pages, LivingChoices.com, Lycos, Realestatebook.com, RealEstateJournal.com, RealtyTrac, Sympatico msn, Unique Homes, Viacom, and Yahoo Real Estate.

Print Advertising

We are fortunate in this Valley to have the unique position of being a world class resort destination where visitors flock year after year. Our guarantee to you is that we will do our utmost to reach this audience through advertising opportunities locally and nationally. The following are a few of the publications that we consistently advertise within : The Vail Daily, The Denver Post, Vail Home Magazine, Vail/Beaver Creek Magazine, Mountain Living Magazine. We have also taken advantage of opportunities in the New York Times, Architectural Digest, and Conde Nast Traveler, as they become available.

Direct Mail

Gateway Land & Development will send out direct mailer pieces such as post cards or property information sheets to target areas that fall within the demographics containing prospective purchasers for your home. We have access to all Eagle County Property Records as well as mailing lists that have been developed over the years which include past clients, national private club rosters, business and community leaders, and many others.

Multiple Listing Services (MLS)

The MLS promotes your property directly to the real estate brokerage community and is one of our most visible and valuable resources. Your property will be entered into this database as soon as a signed listing contract is received. The MLS is often the first place a realtor will search to find a home for their client. Vail Board of Realtors members will have immediate access to your property information, photos, and amenities 24 hours a day.

Broadcast E-Mails

Weekly Broadcast e-mails are an effective way to keep the brokerage community up to date on your home. It is an immediate way to provide updates on price changes, open houses and continual exposure to the brokers.

E-Newsletter

A monthly newsletter is sent to Gateway’s sphere of influence via e-mail to keep our clients updated on the Vail Valley real estate market, highlight our new listings, and share general real estate knowledge. Our monthly newsletters will also be chronicled on our web site, www.gatewayland.com.

Open Houses

An open house event will present your home to key real estate professionals as well as interested prospective purchasers. Open houses generate immediate excitement and often leads directly to more showings and offers. Experience has proven open house receptions to be an ideal way to show your property at its best.

Signage

Where allowed, we provide a yard sign with all pertinent brokerage sales information. It is one of the easiest mediums to work with– keeping your friends and neighbors informed so they may network for you! The sign at your property offers instant credibility and confidence to potential buyers. Property brochures will be attached as well.