Some Buyers search the internet for properties, then contact the listing agent. They believe two things that most usually do not hold true: that they have found the best property suited to their needs and desires, and that they can negotiate a better deal. Wrong!
To start with, the realtor that lists a property wins no matter how the sale occurs. Many realtors focus only on listing properties, and most often they get the public recognition, when it is the Buyer’s agent that has done the tough job of linking a client to the appropriate property. Yet, the listing agent makes money even when they may have invested little time, money and effort in marketing the property.
Second, many properties do not gain exposure through the internet or newspaper and magazine advertising. Good Buyer agents know their market well, spending a lot of time previewing properties to know which are the best deals. So, an “independent” Buyer is likely to miss the property that would be a perfect match for their criteria.
Third, the listing agent contracts to sell the property and receives commission on BOTH sides of the deal if there is no Buyer’s agent. Buyers who think they can negotiate away the Buyer agent commission are sadly mistaken. Worse, the job of the listing agent is to sell their listed property, so if there is a better match for the Buyer’s needs, the last person likely to tell them about the best available property in a given market is that listing agent.
A good Buyer’s agent will spend considerable time interviewing a client to ascertain what features and location would suit the client best. Contractually, the agent is obligated to work in the Buyer’s best interests, whether it is for investment property or a home for personal use. Then, the agent uses their in depth knowledge of the local market to connect the Buyer with a property that best meets the Buyer’s needs. In some cases, as with ski or golf properties, this knowledge is crucial.
Real estate is usually the biggest purchase anyone makes, particularly in our market of luxury real estate. Why would you forego have an expert agent to help ensure you make the best decision? Call Lai White at 970-471-2207 to discuss how I can help you!